Reviewed Book: Creswell, J. W. (2009). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (3rd ed.) Reviewed Chapter 1: The Selection of a Research Design
AshEse Journal of Economics
Vol. 6(3), P 305, September, 2020
ISSN: 2396-8966
© 2020 AshEse Visionary Limited
Book Chapter Review
Reviewed Book: Creswell, J. W. (2009). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (3rd ed.) Reviewed Chapter 1: The Selection of a Research Design
Agumas Alamirew Mebratu
Department of Accounting and Finance, College of Business and Economics, Bahir Dar University, Ethiopia.
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Received September, 2020; Accepted September, 2020
Chapter 1, the selection of a research design, advances the framework for research design, including philosophical world views (e.g., post-positivism, constructivism, advocacy/participatory, and pragmatism), research methods (i.e., qualitative, quantitative, and mixed methods), and strategies of inquiry within each paradigm (i.e., grounded theory, non/experimental designs, and transformative). Chapter one is concerned with giving a broad over view of the research design process while causing readers to begin to cognitively engage with the process they may employ in their own research design. Creswell presents the three research designs of quantitative, qualitative and mixed methods as stages along a continuum, suggesting that research often contains aspects of both quantitative and qualitative but with a far greater lean toward on and the other. Qualitative research follows the style of the traditional scientific method by collecting analysis hard data in numeric forms, then interpretation this data against a predetermined theory. This approach leans more toward a deductive post- positivist world view or paradigm (pp.16). Qualitative research gives the researcher more options when selecting a research design as a broad range of strategies and world views have been developed around qualitative procedures. In general, qualitative researchers lean toward embedding themselves to varying degrees within the research context, gathering data through a broad range of observational and interview strategies and taking a more inductive approach, moving from general to the more specific creation of theories or identification of patterns or development of generalizations.